About Aubrey
A journalist who learned to love search.
I’m Aubrey Byron, a content strategist based in St. Louis. I help brands tell clear, honest stories consistently across every format, and make sure those stories get found by search engines, answer engines, and the people who matter.
St. Louis, MO
9+ years
SEO · AEO · Copy · Video
My story
From print media to SERP
In my early career, I bounced between marketing and writing jobs, unsure what role fit me best. But the one thing I fell in love with in any role is interviewing a subject and telling their story. That skill has stayed with me — getting experts talking, finding the real story, and explaining complicated things plainly.
That thread ran from weekly Strong Towns stories to leading branded editorial and a chef video series at Feast Magazine, then social and sponsored content at the St. Louis Post-Dispatch. Along the way I learned how distribution and search turn a good story into an audience.
From there, I leaned into both sides. I started landing freelance bylines in Slate, GearJunkie, and others while leading content at Authentic8, where I grew organic traffic 332% in a year and co-hosted the NeedleStack research podcast.
Today I work with B2B and cybersecurity teams as an independent consultant. I bridge high-level strategy and hands-on execution, unifying copy, video, and SEO so a brand sounds like itself everywhere, and shows up when buyers ask search engines and AI for answers.
What I believe
Good stories shouldn’t be weighed down by process.
Clarity and smart systems make content that lasts. Here’s what guides how I work.
Efficiency
Streamlined workflows and clear briefs, so your team spends less time managing content and more time using it.
Earnestness
Honest storytelling built on journalistic integrity, and written for humans to actually read.
Attention to detail
Accurate, carefully edited work your subject-matter experts are proud to put their names on.
Work-life balance
Sustainable pace, realistic timelines, and durable systems that keep working long after launch.
2025 — Now
Content Strategy Consultant
Thought leadership, AEO-ready content, and website architecture for Authentic8, Anomali, Tangible Security, and Cyber Marketing Society.
2022 — 2025
Content Marketing Manager, Authentic8
Grew organic traffic 332% year over year. Co-produced and hosted NeedleStack, reaching 25,000+ listeners.
2021
Campaign Marketing Manager, St. Louis Post-Dispatch
Led social branding for the Post-Dispatch, Go! Magazine, and Feast, growing a combined following past 254,000.
2019 — 2021
Custom Content Editor, Feast Magazine
Branded editorial reaching 200,000+ readers. Created the Feast on St. Louis video series.
2017 — 2023
Freelance Writer & Producer
Features for Slate, Feast, and others. A regular contributor and gear editor at Gear Junkie.
2017
B.A., Media Studies & Writing
University of Missouri–St. Louis, with a Professional Writing Certificate.
What I bring
Editorial strategy
SEO, AEO & GEO
Cybersecurity storytelling
Thought leadership
Website content architecture
Long-form writing & editing
SME & executive interviews
Demand generation content
Podcast & video production
Content analytics
Off the clock
You’ll probably find me on a bike.
Or digging through the dirt in my garden, foraging for mushrooms around Missouri, hunting down a new St. Louis restaurant, sewing thrifted sheets into apparel, or chasing after my kiddo and dog.
“If you want someone in your corner at work, it’s Aubrey.”
Kasey Carlson · Former colleague at Feast Magazine
“Aubrey is a pillar of our marketing team, a born leader and a hell of a lot of fun to work with.”
Shannon Ragan · Aubrey’s manager at Authentic8