For brands with real expertise to share
Content strategy that makes your brand the answer.
I turn your team’s expertise, from highly technical to deeply human, into journalism-grade content that ranks in search and gets cited by AI answer engines, so the right buyers find you first and arrive ready to talk.
Audits from $5,000 · Replies within 3 business days
Answer engine
How do the leading cybersecurity providers compare?
Top providers differ in coverage, response time, integrations, and cost, so the best fit depends on your team and risk profile. A side-by-side comparison from Your Brand breaks down the trade-offs to help you choose 1
Sources
1
yourbrand.com/cybersecurity-comparison
Cited
2
competitor.com/blog/top-security-vendors
332%
Year-over-year organic traffic growth at Authentic8
25K+
Listeners for NeedleStack, the research podcast I produced & co-hosted
9+ yrs
In journalism, editorial strategy, and B2B content leadership
1.27M+
Combined audience across branded podcast projects
Clients & bylines
Authentic8
Anomali
Tangible Security
Cyber Marketing Society
Slate
Gear Junkie
Feast Magazine
Strong Towns
The shift
Your buyers stopped scrolling blue links. Now they ask AI.
If an answer engine doesn’t trust your content enough to quote it, you’re invisible to a buyer is building their shortlist.
01
Search is fragmenting
Buyers research across Google, AI Overviews, ChatGPT, Perplexity, and peer communities. Ranking alone no longer guarantees you’re seen.
02
Generic content gets skipped
Answer engines favor sources with clear expertise, clean structure, and original insight. Thin keyword posts don’t make the cut.
03
Your best insight is locked up
The knowledge that wins customers lives in your experts’ heads. It needs a reporter to get it out and onto the page.
Services
Three ways to work together
Every engagement combines SEO, AEO, and editorial craft. Start with a diagnostic, build the system, or bring me in to produce.
SEO & AEO Content Audit
A diagnostic of how your brand shows up in search and AI answers, and where competitors are getting cited instead of you.
- Visibility check across search and major answer engines
- Content gap, decay, and cannibalization map
- Prioritized 90-day roadmap you can act on
Fixed fee
$5,000
Most requested
Content Strategy & Architecture
A complete editorial system: positioning, topic clusters, answer-ready page structures, and a calendar your team can actually run.
- Persona research and funnel content journeys
- SEO- and GEO-informed website messaging and architecture
- Editorial calendar, briefs, and production workflows
Project
From $12,500+
Thought Leadership & Production
Journalist-led production that turns SME interviews into articles, guides, ebooks, webinars, and podcast scripts buyers trust.
- Interviews with your experts, leaders, and customers
- Long-form guides, blogs, and case studies, built answer-ready
- Podcast, webinar, and video production
Flexible pricing
Contact for hourly rate
Also available: strategic messaging, multimedia production, fractional content leadership, and freelance team management.
How it works
A reporter’s rigor. A search strategist’s discipline.
01 Report
Interview your SMEs, sales team, and customers to find the stories only you can tell.
02 Architect
Map the questions buyers and AI ask into topic clusters and answer-ready page structures.
03 Produce
Write, edit, and produce across formats, with accuracy your experts sign off on.
04 Measure
Track rankings, AI citations, and pipeline influence, then refine every month.
Case study · Authentic8
332% more organic traffic in one year, in one of security’s most technical niches.
As Content Marketing Manager, I led an SEO-driven content program across blogs, demo videos, ebooks, and case studies, working directly with OSINT analysts and penetration testers so every piece was technically grounded and built to be found.
332%
YoY organic traffic
25K+
NeedleStack podcast listeners
32.8%
YoY social engagement lift
“Can I clone Aubrey? I’ve asked myself this many times. I fell in love with her as a writer, able to ramp up quickly on complex topics and technology… But I am continually blown away by her knack for strategy and tactical planning.”
Shannon Ragan · Aubrey’s manager at Authentic8, former host of NeedleStack
Who I work with
Built for teams with real expertise and real ambitions.
Much of my work is in cybersecurity and B2B tech, but the same approach works anywhere expertise needs to be made clear: SaaS and professional services, media organizations, nonprofits, and growing brands that need one consistent voice across every format.
A great fit if you…
- Have real expertise to share with a discerning audience
- Want to be cited in AI answers, not just ranked on Google
- Can give SMEs an hour a month for interviews
- Have a budget ready to dedicate to great content
Probably not a fit if you…
- Need high-volume, AI-generated blog posts
- Are shopping for the lowest per-word rate
FAQ
Questions buyers ask
What is AEO, and how is it different from SEO?
AEO (answer engine optimization) structures content so AI tools like ChatGPT, Perplexity, and Google’s AI Overviews can understand, trust, and cite it. SEO earns rankings; AEO earns citations. I build for both at once.
Can you write about deeply technical topics?
Yes. I’ve written alongside penetration testers, OSINT analysts, and threat researchers, and every technical piece goes through SME review before it’s published.
How do engagements usually start?
Most clients start with the SEO & AEO Content Audit. You get a clear, prioritized roadmap whether or not we keep working together.
What does it cost?
Audits are a flat $5,000, strategy projects start at $12,500, and retainers are priced to your scope, so contact me for my hourly rate. After our first call you’ll get a fixed-scope proposal, with no surprise hourly billing.
Do you only work with cybersecurity companies?
No. Cybersecurity and B2B tech are where I’ve done my deepest work, but I partner with SaaS companies, professional services firms, media organizations, nonprofits, and growing brands that need a consistent, search-ready voice across blogs, video, podcasts, and social.
Work with me
Let’s make your expertise impossible to miss.
01 Share a few details. It takes about two minutes.
02 We meet for a 30-minute strategy call about your goals.
03 I send a clear, fixed-scope proposal with pricing and timeline.
Prefer email?